We intend on having my music magazine recognised by using social networking sites such as Facebook, Instagram, Twitter, Whatsapp and BBM to advertise our music video. It is a free and economical way to get the word across especially because teens and young adults tend to talk about what's trending on the social networking sites.
On Instagram we have the choice to either upload a picture of our album cover, a 15 sec clip of our music video or both. This is an easier way of letting our audience see our product. With apps such as RepostWhizz our audience will be able to share the video creating viral marketing. We will use our individual Instagram as well as creating a franchise company account.
It is also a good way because it creates viral marketing. If someone were to share my picture it will pop up on someone else's news feeds. If that person were to then share it again it will pop up on some one else's news feed. Its a never ending, continuous cycle like a virus hence the term Viral marketing.
It is a way of astroturfing as my audience are advertising the product they are just not aware of it, they think it is something cool.
We hope to begin a hype trend on social networking sites in order to get the brand name and the artists video and song recognized. Although It may seem impossible its always good to try.
As well as using new media, we also intend on using traditional media such as posters and magazine adverts to promote our artist new single. An article in The Guardian; 'Shopper's eye view of ads that pass us by' claims that "In an entire day, we're likely to see 3,500 marketing messages." As our artist has a large young fan base it will be in their interest when seeing the advert to look it up even further. In order for them to do that it is our job to fully engage and intrigue them with the design of our hardcopy poster. We intend on taking professional pictures and using software such as Adobe Photoshop to make our advert as professional as possible.
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